High-level solutions to optimize, launch, and transform hospitality businesses in Latin America.

I support owners, operators, and developers in optimization, expansion, and transformation processes with a focus on results, efficiency, and brand experience.

Operational Optimization for Hotels and Hospitality Businesses

Our interventions are designed to improve efficiency, profitability, and the guest experience—without losing the character and essence of your service. We focus on identifying bottlenecks, redesigning key processes, and generating real financial impact. We offer:


Comprehensive Operational Assessment

  • Audit of all business areas (front, back, and support)
  • Evaluation of service standard compliance
  • Identification of inefficiencies and critical issues

Results Analysis & Benchmarking

  • Review of current financial and operational KPIs
  • Comparison with market benchmarks
  • Productivity assessment by business unit

Strategic Operational Redesign

  • Restructuring of processes and workflows
  • Proposal of new KPIs by area and leadership level
  • Continuous improvement plan with performance indicators

Operator, Brand, and Contract Structure Selection

Strategic Advisory for Property Owners, Family Offices, and Real Estate Developers

Choosing the right brand and structuring a solid agreement is not just a commercial decision—it is a long-term asset decision. I guide investors through every stage of the process—from project conceptualization to contract signing—ensuring the best alignment between asset, operator, and business model.


Initial Strategic Assessment

  • Project diagnosis and evaluation of competitive potential

  • Definition of positioning strategy and target segment

  • Recommendation of the most suitable operating model (independent, franchise, direct management)


Operator Curation and Comparative Analysis

  • Pre-selection and analysis of suitable brands and operators

  • Technical and financial comparison between business models

  • Evaluation of key contractual elements: fees, KPIs, exclusivities, terms, and exit rights


Support During Negotiation and Contract Execution

  • Structuring and review of LOIs, MOUs, or operating agreements

  • Participation in negotiation rounds to protect the owner’s interests

  • Comprehensive validation of the contract together with legal and financial advisors


Insurance Policy and Coverage Review

  • Analysis of insurance requirements outlined in operating agreements

  • Guidance with experts to define appropriate insurance policies

  • Verification that coverages (liability, business interruption, structural damage, etc.) adequately protect the asset and the owner

Pre-Opening and Experience Transformation

The difference between opening a place… and launching an unforgettable experience.

Opening a new project is not just about turning on the lights: it’s about turning on emotions, expectations, and memorable experiences. I support hotels, restaurants, theme parks, and hospitality concepts in aligning their operations with their brand promise from day one.

From structuring the pre-opening plan to selecting key talent and providing on-site support during launch, I ensure that the opening is flawless, profitable, and aligned with a long-term vision.


Pre-Opening Plan Development

  • Master timeline with milestones and accountable owners

  • Allocation of critical resources (human, financial, operational)

  • Temporary organizational structure for the setup phase


Talent Selection and Service Culture

  • Definition of key roles and support throughout the hiring process

  • Creation of a hospitality-driven culture starting from onboarding

  • Team onboarding aligned with brand and experience standards


Operational Design and Launch Execution

  • Full mapping of processes, shifts, service flows, and guest journey

  • Operational protocols for opening and the first critical weeks

  • On-site or remote support during launch, focused on resolving bottlenecks


Transformation of Existing Operations

  • Rapid diagnostic and identification of improvement priorities

  • Strategic reopening or relaunch plan

  • Alignment with new audiences, storytelling, or brand positioning

Keynote Speaker, Workshops & Executive Mentorship

Ideas that transform hospitality teams, leaders, and organizations.

I have been invited as a speaker at international conferences, investment forums, universities, and corporate events. Every intervention—whether a keynote talk, a hands-on workshop, or an executive mentorship process—is fully tailored to the client’s context, objectives, and audience.

Connecting strategy, innovation, and service, I design memorable learning experiences for leaders, teams, and communities in the hospitality industry.


Keynote Talks & Inspirational Sessions

Designed to spark conversations, unlock new perspectives, and drive action.
Grounded in real-world cases, global trends, and applicable tools.
Adaptable for corporate events, conferences, universities, or academic settings.

Some of my most requested talks:

“The New Hospitality: Global trends transforming the industry”
An analysis of the macro forces impacting hotels, restaurants, and experience-based businesses.

“Innovating from the Everyday: How to create memorable products with ordinary teams”
Inspiration and practical tools for hospitality teams working with limited resources.

“AI for Hospitality Leaders: How to make better decisions with intelligent tools”
Real cases and practical applications of AI for marketing, operations, and guest experience.


Hands-On Workshops & Training Programs

Interactive sessions with applied exercises tailored to the team’s reality or project.
Ideal for supporting change processes, new product development, or cultural transformation.
Duration and depth adapted to your needs (from 2-hour sessions to multi-day bootcamps).


Personalized Executive Mentorship

1:1 strategic support for leaders facing critical decisions.
A confidential space to think, prioritize, and move forward with clarity.
A practical and executive-focused approach with tools you can apply immediately.